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Author/Affiliation: Sooyeon ChoiOpen AccessArticle
6 Pages, 1,179 KB 
Linking Consumer Innovativeness to the Cryptocurrency Intention: Moderating Effect of the LOHAS (Lifestyle of Health and Sustainability) Lifestyle
by Sooyeon Choi and Richard A. Feinberg
Journal of Engineering Research and Sciences, Volume 1, Issue 12, Page # 1-6, 2022; DOI: 10.55708/js0112001
Abstract: Cryptocurrency is gaining worldwide recognition. This research examines the role of personality and psychological factors in consumers’ cryptocurrency adoption behavior. 452 samples are collected from U.S consumers and the data are analyzed by PLS-SEM. The findings reveal that consumer innovativeness has a positive influence on the intention to use cryptocurrency and its impact is partially… Read More
(This article belongs to the Special Issue on Special Issue on Multidisciplinary Sciences and Advanced Technology (SI-MSAT 2022) and the Section Ergonomics (ERG))