by Prahlad Chowdhury
Journal of Engineering Research and Sciences, Volume 5, Issue 1, Page # 35-45, 2026; DOI: 10.55708/js0501004
Abstract: Many retail and consumer packaged goods (CPG) companies use disconnected data pipelines, which can slow down decisions and increase costs. This paper introduces a cloud-native data architecture that brings together sell-in, sell-out, marketing, e-commerce, and financial data into one managed source of truth. This setup helps teams make timely and reliable decisions. Built on Snowflake,… Read More

(This article belongs to the Special Issue on SP8 (Special Issue on Digital and Engineering Transformations in Science and Technology (SI-DETST-26)) and the Section Information Systems – Computer Science (ISC))