This paper aims at determining the factors responsible for shaping as well as building political ideas and values. By conducting a survey in a Public University in Pakistan and filling of questionnaires by the respondents, results were obtained. Estimation results showed that Media and education emerged as the domineering factors significantly contributing in the political socialization process. Both variables were positive and significant at 1% level of significance. While, family and youth participation had a lesser contribution. As these variables were though positive but statistically significant at 10% level of significance. Thereby, in accordance with the results it has been suggested that influence of media and education be enhanced in a control environment to induce positive political attitudes.

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